Burger King has teamed up with esports team FaZe Clan to introduce the lodi777 brand’s first plant-based meaty burger.
FaZe Clan Takes a Bit Out of Meatless Burger
American fast-food chain Burger King is going Eco-friendly by introducing the Impossible Whopper, a “0% beef” hamburger that was showcased with the help of FaZe Clan, an esports organization.
To get a taste of the promotion, on August 7, Burger King’s mascot appeared on one of FaZe’s challenge videos where team members had to guess what a specific food item was by tasting the meal.
WithFaZe sitting down to have a bite, Thomas “Temperrr”Oliveira, Lucas “Blaze” Mosing, Alex “Adapt”Pinkevich, Jakob “Teeqo” Swarden, Jack “Cizzorz”,and Jarvis “Jarvis” Kaye all had a go at the Whoppers.
We had royalty at the FaZe House yesterday ?
Hit the link below to watch our YouTube video with the Burger King himself!https://t.co/AnFQY9f9xt | @BurgerKing
— FaZe Clan (@FaZeClan) August 8, 2019
While members were a little surprised to have tasted two Whoppers in a row, Burger King quickly explained that the second meal was in fact made of plants. That wasn’t the first and only appearance of the brand’s mascot either, with “Burger King” participating in a video with Oliveira Kaye, Jack, and Danny “Dubs” Walsh the following day to continue promoting the burger.
Burger King PromotesHealthy Food through Esports
While fast food could have been the fuel of esports athletes, with competitive video gaming becoming professional, more teams have hired health specialists to monitor the nutritional habits of players.
This has prompted companies to reconsider what they put in their food. Burger King has been particularly keen on partnering up with esports initiatives, having already sponsored the BLAST Pro Series in April.
There have been multiple other partnerships worthy of consideration, including Wendy’s support of the Super Smash Bros. Ultimate, a game that almost dominated the 2018 sales, even though it was only released in December.
Even Tastier Partnerships
Wendy also teamed up with NRG’s Nairoby “Nairo” Quezada, an FFG community member and gamer. So far as fast-food chains go, Burger King has not been alone. KFC has long been supporting the vertical.
KFC Gaming x @CallofDutyUK present #KFCRoyale
? £50,000 prize pool
? KFC Black Card
? 16 Creators looking for their duoTime to make a name for yourself. pic.twitter.com/HwxeGTpXio
— KFC Gaming (@kfcgaming) January 14, 2019
In January, KFCand Call of Duty UK announced the special branded eventKFCRoyale, just one in aline of many partnerships to follow. KFC’sTwitter channel already has 66.7K followers, showingthe power traditional brands can rein in by entering the esportssegment.
Meanwhile, a number of companies have begun showing interest in producing esports-branded merchandise is all the rage, but fans aren’t taking it all for granted. Mountain Dew and G Fuel are just some of the brands that have come up with “esports energy drinks”.
However,in the words of Overwatch League creator Mike Sepso, esports fansdon’t want to be jerked around, and that’s why adding value iscrucial.
